QOR 2017 Holiday Campaign.
The project objectives were to create a fun, casual and inviting campaign to encourage existing QOR male customers to purchase gifts for the women in their lives, as well as attract women prospect buyers. The campaign was overwhelmingly successful. Prospecting was up 100% YOY, and a large percentage of existing male buyers bought both Men's and Women's product.
ROLE IN THIS PROJECT: creative direction • photo art direction • graphic design: web and print
